BetterYou

In-house head of creative

I worked as Design Manager at BetterYou for five years, joining in 2017 with the remit of bringing the brand’s entire design offering in-house. I built and led the team responsible for developing the brand’s strategy, visual identity and creative output across a wide variety of channels and media.

My role involved both managing the design team and contributing to creative projects directly. I worked across traditional print media and digital, producing both static and video content for the brand globally. I also provided art direction at photo and video shoots — gathering assets for the brand’s library — as well as producing print-ready packaging artwork for the brand’s wide-ranging portfolio of products.