Plans for a new business park, originally dubbed Chellaston Business Park, were brought to me and my team. After advising that the name would be a difficult sell amid the high-performance engineering and tech/software firms the developers hoped to attract, we helped to rename and brand the project as Infinity Park Derby.
Work for Infinity Park Derby included printed collateral and digital communications to promote the new venture to prospective commercial tenants, as well as material for the site itself.
Following a successful campaign to secure tenants, we also designed and coordinated the launch event for the park. This included a parade of historic machines—including a Rolls Royce aircraft engine and Silver Ghost—all with engineering roots in Derby, and a media event with keynote speeches from local officials and business leaders.