In-house design.

I worked as Design Manager at BetterYou for five years, joining in 2017 with the remit of bringing the brand’s entire design offering in-house. I built and led the team responsible for developing the brand’s strategy, visual identity and creative output across a wide variety of channels and media.

My role involved both managing the design team and contributing to creative projects directly. I worked across traditional print media and digital, producing both static and video content for the brand globally. I also provided art direction at photo and video shoots — gathering assets for the brand’s library — as well as producing print-ready packaging artwork for the brand’s wide-ranging portfolio of products.

To see a body of work from BetterYou, please email

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